If you ask the members of a cross-functional product team how many of them enjoy group brainstorming, what would a typical answer be? Plenty of teams resent brainstorming because it leads to aimless conversations with few meaningful insights. Now, let's consider how fruitful your brainstorming sessions are. Start a brainstorming session in Aha! Create. Aha! Create is free to use up to 5 documents, making it a convenient choice if you want to start a collaborative brainstorming session right away. Call it what you want - ideation, brainstorming, mind mapping, discovery work - whatever you call it, it can be helpful for product teams to think through some concepts visually before you bring them to life in your product plans.įolks using Aha! Create can work from several pre-built whiteboarding templates, including the brainstorming session template. You need to turn the idea over, explore other angles, and understand how it fits into the larger vision of what you are building. This is an excellent way to synthesize ideas across sources into opportunities for product innovation.īut you cannot act on the germ of an idea.
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Many product teams use idea management software to collect and organize product feedback from customers and colleagues alike. What are your main sources of insight as a product builder? And how do you take all of the information you have gathered and feed it back into your product strategy? There are certainly many ways to answer these questions - depending on the product you sell, who your customers are, and what stage of product planning you are in.
Brainstorming techniques for product teamsĬustomers and prospects.
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